Enigmatic Smile brand guidelines

This document purpose is to ensure a consistent use of the Enigmatic Smile brand identity across all media and platforms.

Logo

We have two Enigmatic Smile logo variants, a black, and a white version.

Download Enigmatic Smile logos

Correct usage

This is the main version of our logo. Black version should be used on light backgrounds, and white on dark backgrounds.

Clear space

Always surround the logo with a generous amount of white space, allow the minimum of line height distance away from all sides from the Enigmatic Smile logo. If not sure, the more the merrier!

Incorrect usage

To maintain consistency of our logo, never do any of the following

Brand colors

Our palette consists of three colors

Black

RGB: 0/0/0
HEX: 000000

Azure Blue

RGB: 24/94/255
HEX: 185EFF

White

RGB: 255/255/255
HEX: FFFFFF

Typography

For heading and body styles we use a Google font Plus Jakarta Sans with standard tracking, leading, and kerning values.

Download Plus Jakarta Sans

Heading text

Body text